The Chosen One

By Joe Martinez-

How Much Does the Media Like Obama?

How Much Does the Media Like Obama?

It has been my sense in the weeks since the Democratic National Convention that the mainstream media has fell in love with Senator Obama. Fortunately for me I am not the only one witnessing this mirage . In Fact, a study just conducted at new Sacred Heart University national poll found 64.9% of Americans say the purported national media “love affair” with U.S. Senator Barack Obama is very (30.5%) or somewhat real (34.4%). This study is quit shocking, I did not think that people saw a bias in media outside Fox News.

Of course that is just a poll done by a Catholic University that is probably not the biggest supporters of Candidate Obama. So what do the major networks have to saw about their apparent “Love affair” with one contender for the highest office in the land? Steve Adubaton media analyst MSNBC admitted as much in a recent commentary piece for MSNBC saying “A lot of us in the media are in the bag for Obama.” Much of the “love affair” I will examine for one reason or another revolves around MSNBC. In fact this news out let lead with this Headline questioning all of mainstream media on the topic:

Is media playing fair in campaign coverage?

The Mainstream media quetions itself

The Mainstream media questions itself for "fairness"

Beginning in the early summer Obama began to open a gap in media coverage. According to The Project for Excellence in Journalism which evaluates more than 300 political stories each week in newspapers, magazines and television to measure whether each candidate is talked about in more than 25 percent of the stories For each of the weeks between June 9 and July 13, Obama had a much more significant media presence. Every week, Obama played an important role in more than two-thirds of the stories. For July 7-13, for example, Obama was a significant presence in 77 percent of the stories while McCain was in 48 percent.

Finally, let us not forget Keith Olbermann and Chris Matthews were dismissed From MSNBC as the anchors of live political events, bowing to growing criticism that they are too opinionated to be seen as neutral in the heat of the presidential campaign.follows increasingly loud complaints about Olbermann’s anchor role at the Democratic and Republican conventions. Olbermann, who regularly assails President Bush and GOP nominee John McCain on his “Countdown” program, was effusive in praising the acceptance speech of Democratic nominee Obama.



Filed under Democratic Party, Media, Obama

2 responses to “The Chosen One

  1. Tony Robinson

    Good information Joe, and I appreciate the hard data links to studies from the Catholic University and the Center for excellence in journalism.

    But it’s important to keep in mind that an intense amount of media coverage is not the same as a love-affair, favorable bias in the media. You document that more attention has been paid to Obama, correct–but is that attention good? Much of that attention is about Ayers and ACORN “scandals.” Back several months ago, much of the coverage was about Obama, but also about Rev. Wright. So you can’t prove that the media “loves’ a candidate just by counting the amount of coverage. Much of the coverage is negative.

    Also, you cite public opinion/sentiment that the coverage was overall pro-Obama. The public may be right–but then again, they are likely wrong. As Scoop Jackson famously noted upon losing the presidential nomination back in 1972: “the People have spoken…the bastards.”

    Hard data about whether the coverage is positive is negative is more persuasive than polls about whether people think the coverage is pro or con regarding Obama. And at least one serious study of the actual tone of coverage concluded that Obama received more negative coverage than other candidates, at least a few months ago. I report on this data in my post titled “A Pro-Obama Media?” at

  2. Stephen Noriega

    I remember (this makes me old) of a time when the liberal media fell in love with someone in high political office. There was nothing anyone could say that would deter his image or his loving grip on the press. This guy had strange associates in his past, ran with Hollywood elites and ended his first marriage for a prettier wife. The liberal media seemed to hang on his every word. He was a great speaker, after all, and crowds gathered everywhere he showed up.

    He was Ronald Reagan. He was a Republican. The cult of personality is not necessarily partisan and it is a weight on those people. It was a weight on Reagan by the end and it will be a weight on Obama by the end as well.

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