The man behind the night

Matthew Scully is causing a stir. Although the name might not be well known his words are all that have been talked about for the past week. The reason his words have been seen as so influential… Sarah Palin. (http://www.time.com/time/politics/article/0,8599,1838808,00.html)

Matthew Scully: “An avowed conservative republican and former speech writer for George W. Bush” and now speechwriter for Sarah Palin at the Republican National Convention of 2008. He is an Arizona State University Grad and a pro republican, although not the type many would think. Scully is a well-known advocate for animal rights and doing away with certain types of more brutal hunting that Palin supports.

He fit her with words that meant something to her constituents and knew what was needed by the Republican Party to grip their audiences and claim their missing voters. He brought her service to the country as a mother and woman to the forefront of the speech. “The Republican nominee puts service to our country ahead of career.” This is the true representation of what the Republican Party is looking for and it also slams in their smug republican way.

“Mr. Chairman, delegates, and fellow citizens: I am honored to be considered for the nomination for Vice President of the United States… I accept the call to help our nominee for president to serve and defend America. I accept the challenge of a tough fight in this election… against confident opponents … at a crucial hour for our country.”

Scully brought the Republican Party to the far right and pushed Obama further left. Highlighting her bio, her experience as a mother and PTA member, her experience in local politics, and steering away from the republican ideals that she is already known to stand for. By avoiding these ideals Scully tried to bring in the swing voters by avoiding talking about the sensitive issues, those of abortion or gay marriage. McCain picked Palin because she can close the gap where he trails Obama with this cultural conservative front. Scully knows this and provided just the right front for her speech on Wednesday.

“In our family, it’s two boys and three girls in between – my strong and kind-hearted daughters Bristol, Willow, and Piper. And in April, my husband Todd and I welcomed our littlest one into the world, a perfectly beautiful baby boy named Trig. From the inside, no family ever seems typical. That’s how it is with us. Our family has the same ups and downs as any other … the same challenges and the same joys. Sometimes even the greatest joys bring challenge.”

This speech could be seen badly for the Republican Party that was trying to steer away from the Bush form of politics, tying Palin tightly to Bush through Scully. The Democrats have already attacked. Attacked her for attacking Obama. The fact that Scully and Palin have differing views made obvious through Palin’s often forward presentation of her ideals and Scully’s best selling book, “Dominion” about the treatment of Animals shows that they fail to agree, even if on a less popular political issue. But weather he agrees with her or not, and whether the Democrats know where to hit, Scully and Palin did what they set out to do. They showed she is tough and that they are willing to fight. They took risky shots at the Democrats ad buddied up to the Bush administration more than some would see as necessary. (http://news.bbc.co.uk/2/hi/americas/7597990.stm) But the Republicans seemed to accept her into open arms. She was clear and crisp and although there is credit to give to Scully, he could not have done it without her unflinching appeal. (http://www.huffingtonpost.com/2008/09/03/sarah-palin-rnc-conventio_n_123703.html)

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3 Comments

Filed under Consultants and Strategists, Uncategorized

3 responses to “The man behind the night

  1. Tony Robinson

    This post is absolutely correct about Matthew Scully and how important he is, and how he is connected to Palin. The reading that I assigned for class this coming tuesday (September 10th or thereabouts) touches on this very subject.

  2. snickerbites

    Before reading this post I was unaware that the writer for Palin’s speech is the same writer that conducted speeches for Bush. This might explain why they sound so similar in their words and why so many republicans feel like they’ve already known her, like they can relate to her on a personal level. Although, I also find it interesting that Scully and Palin have different views on certain topics and makes me wonder if this will have an impact on the election?

  3. Stephen Noriega

    Thanks for the info on Scully. I learned a lot from your post. Although he worked with Bush, I would argue as to how much he had Palin buddy up to him. She and McCain are running pretty hard away from the next Buchanan Administration. I find it amazing that certain people with strong political beliefs can be in a party that does not suit them. Republicans will always be behind the curve on animal rights, if anything because of the foundational philosophy of state’s rights and deregulation.

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